If you are seeking to boost your Click Through Rate in AdWords, then you’ve come to the right spot. Last month, Brad Geddes published 8 Quick Ways to Increase Your AdWords CTR over at Search Engine Land.
Of the 8 methods suggested by Brad, the one that I agree with most is his last one: Test For Yourself. In fact, if I had to select just one method from Brad’s article it would be to test new ads! You will never find a better performing ad if you never try a new ad. Of course, it almost goes without saying that testing new ads in your campaign will have an impact on its performance, either good or bad. Good luck!