The great debate between Google AdWords and Facebook’s PPC platform is one that won’t be going away any time soon. Both platforms have distinct advantages and disadvantages, and I don’t really see either platform replacing the other… ever. Mostly because they service two specific, distinct, and different advertising purposes. So, if you are considering advertising on either platform, may I suggest reading the following article from Marketing Matrix: marketing-matrix.blogspot.fr
I found this interesting article about AdWords Labels at NuSparkMarketing.com.
AdWords Labels allow you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others.
This article details one possible way to use Labels in your account to help slice & dice your keywords in various ways. I am currently playing with Labels as they represent a new way of reporting results that can even cross accounts. Read more here: www.nusparkmarketing.com
If you’ve ever advertised in Google’s AdWords platform, you may have seen their Quality Score metric adjacent to your targeted keywords. If you don’t understand what Quality Score does for your campaigns, then allow me to strongly suggest you read up a bit on it. Here is a good primer: seattlelocalmarketing.net
I’ll be posting more about Quality Score real soon.
I haven’t ever met Matt Van Wagner, but I certainly agree with the points he makes about Long Tail Keywords here: Managing PPC Through The Fog Of Long Tail Keywords. In this case, I also recommend reading through the comments as some very astute readers have brought up some very valid concerns.
Oh, and when it comes to testing statistical significance, one of my favorite resources is the Split Test Accelerator.
If you are seeking to boost your Click Through Rate in AdWords, then you’ve come to the right spot. Last month, Brad Geddes published 8 Quick Ways to Increase Your AdWords CTR over at Search Engine Land.
Of the 8 methods suggested by Brad, the one that I agree with most is his last one: Test For Yourself. In fact, if I had to select just one method from Brad’s article it would be to test new ads! You will never find a better performing ad if you never try a new ad. Of course, it almost goes without saying that testing new ads in your campaign will have an impact on its performance, either good or bad. Good luck!
I have to admit that I have been guilty of at least a few of these, and have seen the results to prove it. If you manage even just one small AdWords campaign, PPC Hero has put together a great list of ‘tactics to avoid’ (or at least pause and think first) here: 13 Popular PPC Campaign Tactics That Will Ruin You | PPC Hero®.
Via Scoop.it – google adwords tips and tricks
One of the biggest challenges facing every SEM manager is that of comprehensive reporting. Here’s an interesting article explaining how to tie together Google Adwords, Google Analytics, Webmaster tools, and more into one Excel pivot table.
Via www.adwords-konsult.se
Via Scoop.it – google adwords tips and tricks
If you aren’t familiar with Adwords Search Query Reports, now is the time to learn. Use SQR’s to optimize keyword improvements by adding new keywords and excluding others by adding negatives.
Via searchengineland.com
Via Scoop.it – google adwords tips and tricks
Ad position can have a big impact on your campaign’s performance. Here’s a great brief explanation of how.
Via sponsoredlinx.com.au
