Loveridge Marketing

Helping Small Businesses Be Big On The Internet!

Loveridge Marketing - Helping Small Businesses Be Big On The Internet!

Is Email Marketing Dead?

Hey, have you heard about this new Social Media Marketing buzz that everyone keeps talking about? Or maybe you’re interested in trying your hand at Content Marketing? And what about Inbound Marketing or even the tried-and-true Search Engine Marketing or Search Engine Optimization?

Anyone who has attempted any of the above-mentioned online marketing tactics will tell you that marketing your products and services online is an ever-evolving process. It seems like there is something new coming out every other day and new strategies to implement are even more abundant. It can get to the point where one feels overwhelmed with it all. I know, I’ve been there.

But with all the new technology and different ways to communicate to a particular target audience online, there can be a tendency to forget about some of the older, yet more effective means of communicating with our target audience. I’m talking specifically about email marketing.

You see, five years ago it was all the rage to build a list of potential and existing customers’ email addresses and use professional email services to regularly ‘blast’ your list with different messages. I’ve got a number of friends who were very successful at doing this and were able to provide & receive a lot of value as a result.

But then other things got in the way. Things like Social Media (you know, Facebook & Twitter), Blog Marketing (admit it, you had a blogspot blog, we all did), Article Marketing (eZine Articles anyone?), Content Marketing and so on. It has gotten to the point where just keeping track of new channels and different ways of reaching our customers has become a full-time job (not necessarily a bad thing), and the tendency for many, myself included, has been to let Email Marketing slide down the priority list.

Well, I received a very important reminder the other day that Email Marketing is still alive and doing really well. It came, you might guess, in the form of an email. In fact, it wasn’t just one email but about a dozen promotional emails from just as many companies all peddling their wares. After going through each one to find out whether I was interested in any of the offers, I had one of those ‘a-ha moments’ when I realized I had just spent 45 minutes of my day filtering through various promotions in a channel that I had personally allowed to drop off my radar. I then thought back to the previous week and realized I had spent about the same amount of time each day on various email promotions and it finally occurred to me just how personal and powerful email continues to be.

I don’t check my email any less now than I did 5 years ago. If anything, I check it more often because it is easier to access with Smartphones and Tablets now in the mix.

Now, I realize that all of this is purely anecdotal, but it is enough to convince me that I want to revisit Email Marketing as a personal strategy for my online marketing efforts because it most certainly is not a dead channel, and I would certainly encourage you to do the same.

On a related side note:
While I am on the topic of Email Marketing, may I recommend a service for which I am an affiliate (which means I could earn a commission if you sign up using the link below). But I’m not recommending them just because I am an affiliate.

The service is AWeber Communications. They are an extremely professional Email Marketing service that continues to innovate. For example, they just recently introduced a new, streamlined batch import service for those who need to regularly import large groups of subscribers. They also recently announced Unlimited Image Storage for all AWeber Accounts.

If you’d like to check them out, they even offer a Risk Free test drive where the first month is only $1 and they’ll even give that back to you if you aren’t satisfied. For more details, visit http://FreeEmailTestDrive.aweber.com.

Also, the fine fellows over at AWeber have put together a great pdf about how they are the right fit for your Email Marketing: AWeber-AtAGlance

Using Content to Market Your Business – TIME


From TIME: “Using Content to Market Your Business. A home improvement company, for example, might publish an article or video on easy steps someone could take to make their bathroom look better, or an accountant might offer free money-saving tips at tax…”

Michael Loveridge‘s insight:

If you’ve been doing Search Engine Optimization for any period of time, this great advice may not be new. But it certainly acts as a good reminder: “content is king.”

See on business.time.com

10 Quick Tips to Implement SEO on your Site

From Busines2Community:
Search Engine Optimization (or simply SEO) is crucial for your business on the web.

 

Michael Loveridge‘s insight:

Funny. I found this article while searching for SEM content. The title is a complete misnomer as the article really gives ten basic steps for getting SEO right. I agree with these steps as they are well within the bounds of what will always be considered “white hat” techniques.

See on www.business2community.com

Local SEO – Best for Small Businesses To Get Success

From NetMediaBlog.com: Local SEO is best for you if you are a small scale company. The following article shares why you should capitalize on local SEO and how it will benefit ….

 

Michael Loveridge‘s insight:

Local SEO is still SEO, only customized to a particular location. The beauty of focusing on a small geographic location is that you can do just that, focus.

See on netmediablog.com

Case Study: How Keyword Research Works in the Wild | Copyblogger

See on Scoop.itgoogle adwords tips and tricks

You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site. But you’ve still got some …

Michael Loveridge‘s insight:

For anyone wanting to get started with their SEO, this article has a great step-by-step process for doing your initial keyword research. I’ve gone through these steps on my own more than a few times, always to great results


See on www.copyblogger.com

Is There Life Beyond Rankings? – Marketing Pilgrim

See on Scoop.itgoogle adwords tips and tricks

Marketing Pilgrim Is There Life Beyond Rankings? Marketing Pilgrim Have our analytics improved? Absolutely, but each improvement doesn’t invalidate the steps that came before it.

Michael Loveridge‘s insight:

(Not Provided)… If you have recently looked at the keywords report in your website analytics reporting, that phrase has likely caused you at least a bit of grief. Fortunately, rankings aren’t the ultimate end-game of SEO. As explained in this article, organic traffic is the best determinant.


See on www.marketingpilgrim.com

7 Ways to Get More Organic Search Clicks – Search Engine Watch …

See on Scoop.itgoogle adwords tips and tricks

Rich media can almost always result in better engagement and garner more user clicks than static text links. Users posing questions as search queries generally have Google mapping to “how to” videos or images.

Michael Loveridge‘s insight:

When it comes to SEO, we don’t often hear about Click-through Rates, mostly because they are practically impossible to calculate due to a lack of necessary data. However, that doesn’t mean it should be overlooked. This article shows us some practical steps one can take to ‘theoretically’ improve your organic CTRs.


See on searchenginewatch.com

Google’s Perfect Quality Score Sauce | hey33.com

As promised, here is my follow-up article on Google’s Quality Score metric for your AdWords keywords.

Google has an AdWords engineer named Tanmay A Arora who has been giving tips on AdWords topics in the Google AdWords Help forums. First Tanmay explained the. See the rest on hey33.com

Marketing Matrix: Facebook vs. Google

The great debate between Google AdWords and Facebook’s PPC platform is one that won’t be going away any time soon. Both platforms have distinct advantages and disadvantages, and I don’t really see either platform replacing the other… ever. Mostly because they service two specific, distinct, and different advertising purposes. So, if you are considering advertising on either platform, may I suggest reading the following article from Marketing Matrix: marketing-matrix.blogspot.fr

How Labels works in Google Adwords; benefits of the new feature …

I found this interesting article about AdWords Labels at NuSparkMarketing.com.
AdWords Labels allow you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others.

This article details one possible way to use Labels in your account to help slice & dice your keywords in various ways. I am currently playing with Labels as they represent a new way of reporting results that can even cross accounts. Read more here: www.nusparkmarketing.com

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