From TIME: “Using Content to Market Your Business. A home improvement company, for example, might publish an article or video on easy steps someone could take to make their bathroom look better, or an accountant might offer free money-saving tips at tax…”
If you’ve been doing Search Engine Optimization for any period of time, this great advice may not be new. But it certainly acts as a good reminder: “content is king.”
See on business.time.com
From Busines2Community:
Search Engine Optimization (or simply SEO) is crucial for your business on the web.
Funny. I found this article while searching for SEM content. The title is a complete misnomer as the article really gives ten basic steps for getting SEO right. I agree with these steps as they are well within the bounds of what will always be considered “white hat” techniques.
See on www.business2community.com
From NetMediaBlog.com: Local SEO is best for you if you are a small scale company. The following article shares why you should capitalize on local SEO and how it will benefit ….
Local SEO is still SEO, only customized to a particular location. The beauty of focusing on a small geographic location is that you can do just that, focus.
See on netmediablog.com
See on Scoop.it – google adwords tips and tricks
You’ve got a basic understanding of how to use social media search, Google Trends, and online keyword research tools to find the right keywords to use to optimize your site. But you’ve still got some …
For anyone wanting to get started with their SEO, this article has a great step-by-step process for doing your initial keyword research. I’ve gone through these steps on my own more than a few times, always to great results
See on www.copyblogger.com
See on Scoop.it – google adwords tips and tricks
Marketing Pilgrim Is There Life Beyond Rankings? Marketing Pilgrim Have our analytics improved? Absolutely, but each improvement doesn’t invalidate the steps that came before it.
(Not Provided)… If you have recently looked at the keywords report in your website analytics reporting, that phrase has likely caused you at least a bit of grief. Fortunately, rankings aren’t the ultimate end-game of SEO. As explained in this article, organic traffic is the best determinant.
See on www.marketingpilgrim.com
See on Scoop.it – google adwords tips and tricks
Rich media can almost always result in better engagement and garner more user clicks than static text links. Users posing questions as search queries generally have Google mapping to “how to” videos or images.
When it comes to SEO, we don’t often hear about Click-through Rates, mostly because they are practically impossible to calculate due to a lack of necessary data. However, that doesn’t mean it should be overlooked. This article shows us some practical steps one can take to ‘theoretically’ improve your organic CTRs.
See on searchenginewatch.com
The great debate between Google AdWords and Facebook’s PPC platform is one that won’t be going away any time soon. Both platforms have distinct advantages and disadvantages, and I don’t really see either platform replacing the other… ever. Mostly because they service two specific, distinct, and different advertising purposes. So, if you are considering advertising on either platform, may I suggest reading the following article from Marketing Matrix: marketing-matrix.blogspot.fr
I found this interesting article about AdWords Labels at NuSparkMarketing.com.
AdWords Labels allow you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others.
This article details one possible way to use Labels in your account to help slice & dice your keywords in various ways. I am currently playing with Labels as they represent a new way of reporting results that can even cross accounts. Read more here: www.nusparkmarketing.com
If you’ve ever advertised in Google’s AdWords platform, you may have seen their Quality Score metric adjacent to your targeted keywords. If you don’t understand what Quality Score does for your campaigns, then allow me to strongly suggest you read up a bit on it. Here is a good primer: seattlelocalmarketing.net
I’ll be posting more about Quality Score real soon.
