Hey, have you heard about this new Social Media Marketing buzz that everyone keeps talking about? Or maybe you’re interested in trying your hand at Content Marketing? And what about Inbound Marketing or even the tried-and-true Search Engine Marketing or Search Engine Optimization?
Anyone who has attempted any of the above-mentioned online marketing tactics will tell you that marketing your products and services online is an ever-evolving process. It seems like there is something new coming out every other day and new strategies to implement are even more abundant. It can get to the point where one feels overwhelmed with it all. I know, I’ve been there.
But with all the new technology and different ways to communicate to a particular target audience online, there can be a tendency to forget about some of the older, yet more effective means of communicating with our target audience. I’m talking specifically about email marketing.
You see, five years ago it was all the rage to build a list of potential and existing customers’ email addresses and use professional email services to regularly ‘blast’ your list with different messages. I’ve got a number of friends who were very successful at doing this and were able to provide & receive a lot of value as a result.
But then other things got in the way. Things like Social Media (you know, Facebook & Twitter), Blog Marketing (admit it, you had a blogspot blog, we all did), Article Marketing (eZine Articles anyone?), Content Marketing and so on. It has gotten to the point where just keeping track of new channels and different ways of reaching our customers has become a full-time job (not necessarily a bad thing), and the tendency for many, myself included, has been to let Email Marketing slide down the priority list.
Well, I received a very important reminder the other day that Email Marketing is still alive and doing really well. It came, you might guess, in the form of an email. In fact, it wasn’t just one email but about a dozen promotional emails from just as many companies all peddling their wares. After going through each one to find out whether I was interested in any of the offers, I had one of those ‘a-ha moments’ when I realized I had just spent 45 minutes of my day filtering through various promotions in a channel that I had personally allowed to drop off my radar. I then thought back to the previous week and realized I had spent about the same amount of time each day on various email promotions and it finally occurred to me just how personal and powerful email continues to be.
I don’t check my email any less now than I did 5 years ago. If anything, I check it more often because it is easier to access with Smartphones and Tablets now in the mix.
Now, I realize that all of this is purely anecdotal, but it is enough to convince me that I want to revisit Email Marketing as a personal strategy for my online marketing efforts because it most certainly is not a dead channel, and I would certainly encourage you to do the same.
On a related side note:
While I am on the topic of Email Marketing, may I recommend a service for which I am an affiliate (which means I could earn a commission if you sign up using the link below). But I’m not recommending them just because I am an affiliate.
The service is AWeber Communications. They are an extremely professional Email Marketing service that continues to innovate. For example, they just recently introduced a new, streamlined batch import service for those who need to regularly import large groups of subscribers. They also recently announced Unlimited Image Storage for all AWeber Accounts.
If you’d like to check them out, they even offer a Risk Free test drive where the first month is only $1 and they’ll even give that back to you if you aren’t satisfied. For more details, visit http://FreeEmailTestDrive.aweber.com.
Also, the fine fellows over at AWeber have put together a great pdf about how they are the right fit for your Email Marketing: AWeber-AtAGlance